Robert Said:

what would be my first line in a proposal letter?

We Answered:

Don't start with a question. Most clients want to know immediately that you understand their business, not be asked about it...starting with a question to grab attention in sales is used when the salesman doesn't know anything about the client, like when you get called with "would you like to reduce your phone bill..." I bet you don't go much further, right?

Thinking backwards about this, you obviously feel that you can provide a service...that service must offer some value. For there to be value you have to be fullfilling a need or requirement. Therefore let the client know that you understand their business need and offer a solution to it.

When writing a business sales letter tray and start with the clients name - do your research and make sure you get it right. It show's that you are thinking about them, not just what you have to offer. Then move into what their problem or requirement is followed by how you can solve that problem.

Go on further in your letter to expand on the need/solution and back up with evidence that you can do what you say - evidence of past projects or client testimonials is a great way of doing this. Include any unique sellling points that you may have.

Then if you can demonstrate the monetary value that you offer.

Finish up with a call to action and as a last tip add a P.S. - there's statistical evidence that shows that sales letters with a P.S. get better responses.


So, your letter (very short version!) may be something along the lines of:

Dear Dr. Taylor,

The rising cost of publishing and printing yearbooks are causing schools and students to reconsider the most cost-effective way of collecting one of the most important memento's of school life. A Yearbooks R Us, we can provide you with the highest-quality yearbooks with a price guarantee for three years.

[some more about the schools need for yearbooks and your service here - not saying these are the appropriate sales buttons to push, but you get the idea]

We can offer a choice of yearbook styles and will include the cost of design work in with the total order. There are no hidden charges, the price we charge is per book with a minimum order of 50. Additionally, we will provide a 10% discount per book on orders over 100 books.

At Obama High you only want the finest for your students and we can provide that, as we have been doing for over 15 other schools in your area. I have inlcuded a letter from the Principal of Liberty High who has been delighted with our yearbook quality and price for the last five years.

The cost of our books is: [give some clear information on prices here - what are your unique selling points - discounts for volume? holding prices if given a multi year contract? including the design work for free?]

We have a variety of styles and design types of yearbook available and I'm sure you would like to see them. I will call your office on Monday next week in order to arrange a meeting where I can leave you some samples.

Kind regards,

Jane Doe
Yearbooks R Us

P.S. If your place an order before 31st January, then we'll give you an additional 5 books free for your school library.

Harvey Said:

writing a proposal letter to sell a product?

We Answered:

Good for you.. there are quite a few outlines / aides out there for you.

Here is the google lookup you need.

Ryan Said:

how do I write a proposal letter to the head teacher asking if I can hold a fund raising event??

We Answered:

I've been in a similar situation where I was holding band auditions and I was stuck but I put somthing like this:

Dear (Headteacher),
I am asking for your permission to hold a fundraising event on (Date) at (Time). All the proceeds will go towards (Charity ur donating). I would be very grateful if you allowed me to do this and im sure the (Charity ur donating) would be grateful as well. I apreciate ur efforts.

Urs sincerly (ur name)

Something like that. Try be friendly but formal at the same time. If he says no just thank him and then dont say anything. Hope this helps. Sorry its a bit long-winded. :)

Shawn Said:

How Do i write a proposal letter to a magazine about my feature idea?

We Answered:

Basically it’s a cover letter; outlining a bit about yourself and your article. Don’t overdo the sell by rambling but be concise and confident, embellish but don’t lie; as you will always have to prove your talent. Submit in a professional way and be creative to hook them in; enough to allow for intrigue but not too much to come across as brash. Keep it simple; unpretentious, as these people are very busy and time is of the essence.
Write as you wish to be read. Good luck..:)

Wilma Said:

does anyone know how to write a proposal letter?

We Answered:

I am winging this but...

Start out with Dear Mr..


Tell him that you wish to take your students on a trip.

How many students. What date. What times. How will you get there and back. Mention if there are any costs and how they will be covered. I would talk about chaperones if you have any. If there are any restrictions on taking the kids (signed parental form?) tell him how you plan to take care of that.

Date at the top.

Sign at the bottom.