Charles Said:

How to write an executive summary? and what is an executive summary?

We Answered:

straight to the point

Julie Said:

How do I write an executive summary in a business plan?

We Answered:

Bplans.com has a good site explaining the Executive Summary section of a business plan. They even have some sample executive summaries that you can check

http://www.bplans.com/dp/executivesummar…

Norma Said:

how to write a executive summary?

We Answered:

It depends on what you are summarizing. For the majority from director level to exec's I would do an approach like "what this does and why" but keep it high level and out of the weeds.

Christine Said:

What is the UK going rate for writing an Executive Summary (2000-2500 words) of a 55 page document?

We Answered:

You can get this done at a range of rates in the UK. If you send it to India it can be done for the equivalent of £7.50 per hour. In the UK I would expect to pay say £25 per hour

Charlie Said:

how do you write an executive summary for a proposed book ?

We Answered:

The executive summary is a synopsis of the key points of the entire e-business plan. Its purpose is to explain the fundamentals of the business in a way that both informs and excites the reader. If, after reading the executive summary, the investor or manager understands what the business is about and he/she is eager to know more, the executive summary has done its job.

As a miniature version of the e-business plan, the summary usually contains a key point or two from most sections of the plan. Due to space limitations some sections may get missed, but an accurate summary will provide the reader with a succinct explanation of the entire plan.

In addition to summarizing the business idea and business plan, the content of the executive summary must be written with the intended reader in mind. If the plan is being written for an investor, then important content about financial requirements must be included. Similarly, avoid terminology and concepts which may be unfamiliar to the reader. For example, don't use e-business terms such as "infomediary," "digital divide," or "mass customization" unless you explain the meaning or know with absolutely certainty that the reader will know what they mean. The best executive summary, and the plan itself, shows an understanding of what issues and questions are important to the reader and addresses them in a straightforward and comprehensive manner.

One effective way to begin the executive summary is with an interesting and compelling statement that grabs the reader's attention. This could be an interesting very short story (e.g., for Purma Top Gifts, how volcanic rock laid down 160 million years ago produces bloodstone jewelry that Purma is now famous for), a question (e.g., "What is Purma's most popular baby gift? A sheepskin! Soon Purmaian sheepskins from Purma Top Gifts will provide warmth and comfort to infants around the world."), or a startling statistic (e.g., "In 2001, over 256,000 tourists with incomes in excess of US$40,000 visited Purma. These tourists need a place where they can shop to give the best that Purma has to offer to their friends, their families, and themselves.").

Alternatively, the traditional way to begin the executive summary is with a statement of the firm's purpose, perhaps by integrating the firm's mission statement (e.g., "Purma Top Gifts is an e-business that sells top quality Purma-made gifts and souvenirs to customers who want the very best that Purma has to offer.") and a few sentences about the product or service the business will provide.

Then try to highlight a key point from each section of the plan -- the primary target market from the market analysis section, the principal source of competitive advantage from the competitor analysis, the return on investment from the financial statements, and so on. Because of length restrictions you may not have room for everything, so a section that doesn't offer anything important or interesting to the reader may be skipped.

Conclude the executive summary with the purpose of the e-business plan (e.g., "The purpose of this plan is to propose the launch of the Purma Top Gifts Web site and seek funding for its development.") and a specific statement of what you expect from the reader. For example, don't leave the banker to sort through the plan to page ten before he/she finds out the amount of the loan you require. Clearly state your capabilities and needs in the executive summary and you will have a greater chance that the reader will turn the page.

Executive summaries should be short, one or two pages is enough.

Philip Said:

How to write an executive summary for an Internet start-up... plus a business plan?

We Answered:

This is a very involved and complex task that can't be explained in a few sentences. And you must pay great attention to detail if you want anyone to take you seriously.

Your local library will have numerous books on the subject.