Eduardo Said:

Creative strategy in 10 words or less?

We Answered:

Optimize brand awareness through visible channels to positively impact ROI.

Exactly 10.

Basically, they are asking what you plan on doing with their brand & why they should choose you to represent them. A strategy statement can be a very broad and cookie cutter statement about where you want to take the product/brand/identity.

Joy Said:

Strategies for "Lost" game?

We Answered:

quit the game!

Ann Said:

How to clear mind so I could write poetry?

We Answered:

It's almost impossible to clear your mind to enable you to write what you want. However just about the time you drift off to sleep,ideas may come to mind. Try to dim the light,turn off TV,lie your head back and just relax.Try not to think about what you want to write and it might come to you.

Lori Said:

Can you help me with this writing?

We Answered:

I will not write it, but I always like to be different.
I would start with 5 products that you recognize by just seeing the product. ex: bag M&M, Geiko, M in microsoft. etc. Then products that use music or voice and hearing it makes you think of the product. ex: pepto Bismol, Budwiser beer with the frogs etc.

Recognation of what we are selling is essential in media preparation etc.

Join us names on Aug 15th where, time

Matthew Said:

strategies to write essays that will blow your teacher away?

We Answered:

Without knowing your teacher, I can only suggest some techniques that are less orthodox than the standard essay:

1. Comparative - Compare the subject of your books with other examples. For example, instead of saying "Lincoln freed the slaves", say "Lincoln had a management style very similar to Teddy Roosevelt because . . ." This shows a more complex degree of thought than the normal format.
2. Alternate universe - What would the world be like without the book. Instead of saying "The idiots guide to computers taught me alot about computers", say "Without that book, I'd be writing this essay with a pencil"
3. Alternate person - (similar to comparative) write the essay from the standpoint of a famous person. Examples: How would your favorite music artist or comic interpret the books (and why), How would your ancient ancestor have interpreted them differently (and why).
4. Courtroom drama - If the two books are similar subjects, put the two books on trial, and let them argue over the common theme. Alternate - The main character of the book was found murdered - who did it and why?

You decide how bold you want to be. Be warned. Though your teacher doesn't like the standard formats, your teacher may also feel that too much deviation is intended as fluff for an unprepared student. You may want to tell your teacher ahead of time that you're going to try a different style.

Ernest Said:

How do I figure a fair salary for a unique position?

We Answered:

I have worked in HR for many years.

I have never given a potential new hire an offer that was not competitive for the industry. Low balling is really not something that happens when HR is involved, unless it is an old-time industry like manufacturing or shipping. That being said, depending upon our analysis of capabilities depending upon experience and interview "wow factor," we might shoot out an offer that is on the lower end of competitive.

If I were to give someone a 60K offer, I would be willing to consider maybe a 5-10% increase, but only if the candidate is perfect for us and we don't think that we could find anyone else to do the same job. To hear that a candidate wanted a full 3-40% increase on the initial offer would probably not fly, and we might even let the candidate go, because they clearly care more about the money than the work that they are performing, particularly in the context of marketing, where drive is everything.

I have developed positions that are quite a bit more complicated and unique than this, and still been able to find comparables via breaking out the role into 3-5 different more common jobs. In this case, "Copy Writer," "Emerging Markets Manager," and a mid-level "Marketing Manager." Calculating percentage of total work for each of these jobs, and weighting appropriately provides a number.

If you know how to weight this job, then you can find information online, such as salary.com, or even ask the recruiter to provide the comp data used to price out the job. (Variables to find in analysis of comperative competitives include the industry, the size of the company, how current the data is, and the general culture of the company (including benefits)).

Good luck!