Sherri Said:

samples of business proposals?

We Answered:

Dear ngozie,

Posting in the wrong section is not for me a valid reason for not giving you the answer you're looking for if I have it.

So here it is the proper Business Proposal Template.

These are the constants in the business proposal format regardless of the type of business for which you want to write a proposal.

FRONT MATTER

—Letter of Transmittal (aka Cover Letter)
—Cover Page (aka Title Page)
—Proprietary Notice
—Table of Contents (TOC)
—List of Figures
—List of Abbreviations

Additional Front Matter (depending of the context):

—Compliance Matrix
—List of Exceptions
—Bonds (frequent in Federal procurement)
—Set-Aside Requirements (frequent in Federal procurement)
—Proposal Road Map (in case of complex proposal)

Then each of the following sections could either be a separate physical volume of a 4-volume proposal or be part of a one-volume proposal as set forth in the solicitation document (e.g., Request for Proposal [RFP], Invitation for Bid [IFB]), if any.

1. EXECUTIVE SUMMARY

—Introduction
—Technical Summary
—Management Summary
—Pricing Summary
—Company Overview

2. TECHNICAL PROPOSAL

—Technical Approach
—Product Description
—Implementation Schedule
—Quality Control and Testing

3. MANAGEMENT PROPOSAL

—Program Management Summary
—Project Personnel Resumes
—Facilities and Capabilities
—Service and Maintenance
—Education and Training

4. PRICING

—Pricing Methodology Introduction
—Equipment Pricing
—Project Management Pricing
—Service Pricing
—Totals

Notwithstanding the preceding, you have to follow the instructions, if any, provided by the soliciting organization in the solicitation package (i.e., RFP, IFB), otherwise your proposal is at risk of being deemed not responsive, hence being rejected upon receipt or further down the proposal evaluation process. Instructions could request for a specific logical format (e.g., proposal sections) and physical format (e.g., number of volumes, number of copies).

You will find further highly valuable info in the book "Writing Killer Sales Proposals" (ISBN 1932156712) by Bud Porter-Roth, the renowned author of the book "Request for Proposal: A Guide to Effective RFP Development" (ISBN 0201775751). I would never strongly enough recommend you to buy this book.

—Pascal Perry
Online Findability and SEO Strategist
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