Michele Said:

How do I go about writing an effective business plan for a short film?

We Answered:

According to the book “The ABC's of Writing Winning Business Plans: How to Prepare a Business Plan That Others Will Want to Read -- and Invest In” http://www.amazon.com/exec/obidos/ASIN/0… by Garrett Sutton, below are some tips to make a winning business plan that can get funding:

- Money follows management. Investors look first at the people involved in the company. If you are just starting out and don’t have relevant experience, investors expect to see that you have an experienced team of advisors and employees helping you in the business.

- Make sure you “sell” the one reason your business will become profitable.

- State clearly the strategies you will employ to get the word out about your business. Your business plan must show how you will leverage the Internet, public relations, viral marketing, and other strategies to attract customers.

- Present realistic estimates of the time, energy and costs of building a successful business. Do not underestimate or overestimate revenues. While investors know your numbers are simply guesses, they want to see that your numbers are within the “range of reality.” Be careful of your financial statements: this is one area where you can easily lose credibility if presented poorly.

- Benchmark similar companies to show that you’ve done your homework and researched the market.

- Your Executive Summary is your calling card. If it is not a winner, investors may not even read your entire plan. Emphasize your own as well as your team’s track record in the Executive Summary.

- Before sending your business plan to lenders and investors, send it out first to a few in order to get feedback. You’d want to correct your plan if someone tells you that you’re way off mark, rather than have a potential investor tell it to you and lose the chance to get the funding you need.

Here are some resources that can help you write your business plan:

- SBA Business Plan Basics http://www.sba.gov/starting_business/pla…
- PowerHomeBiz.com Creating a Business Plan section http://www.powerhomebiz.com/startup/busi…
- Entrepreneur.com Writing a Business Plan section http://www.entrepreneur.com/bizplan/0,72…

You may also want to review some sample business plans to see how it actually looks like:

- Bplans.com http://www.bplans.com/sp/businessplans.c…
- MOOT Corp Business Plan competition winners
http://www.businessplans.org/businesspla…
- VFinance - View hundreds of real business plans in pdf format. http://www.vfinance.com/home.asp?bps=1&T…
- Business Owners Toolkit Sample business plans and information on how to create a plan. http://www.toolkit.cch.com/tools/buspln_…
- PlanWare Planning software and information. http://www.planware.org/
- Virtual Business Plan Walk through the design of a business plan. http://www.bizplanit.com/vplan.html
- SBA Business Planning Guide http://www.sba.gov/starting_business/pla…
- Small Business Advancement Center http://www.sbaer.uca.edu/business_plan/b…
- Sample Business Plan General planning guide created by the Canadian Business Service Center. http://www.cbsc.org/servlet/ContentServe…
- Business Plans Index - A subject guide to sample business plans and profiles for specific business types from Carnegie Library of Pittsburgh. http://216.183.184.20/subject/business/b…

Julie Said:

How does a company benefit from effective business writing?

We Answered:

If you mean business writing as in Technical writing, then a company benefits from this because procedures are documented to distribute to everyone. It helps with communication flow within a company and can be used as training aids. Effective training is valuable.

Margie Said:

Are there any good books on writing an effective business plan?

We Answered:

There are lots of free resources on the internet to guide you, but if you want a great business plan you should work with a small business consultant. There are a lot of details to look into when starting a business and a consultant will help guide you and take some of the work off of your shoulders.

Kimberly Said:

Sentence structure is back bone in business writing, how much effective it is?

We Answered:

Your English is in need of some polishing, my friend!

Sentance structure, grammar, punctuation and syntax must all be perfect in English in the business world - or you will not be understood!

Daisy Said:

why is effective writing important for the business major?

We Answered:

So you can communicate. Much of business communication is through email, memos, etc. and the ability to write effectively is very important.