Jill Said:

What are the keys to writing a highly successful business classified ad?

We Answered:

First, you need a headline that is a powerful "hook" to catch the reader's attention.

The key to any advertising is to connect with the problem your company or service solves for the customer. That is the "benefit" you are selling.

So, are you selling clean? Or, more free time? Or, a happy (impressed) mother-in-law? etc. I bet you are selling "more free time"! People are busy - too busy to have time or energy to clean. But, hey, that's NO PROBLEM, because "ABC Cleaning Co." will do it for you, at a fair price, and to your satisfaction .... or it's free! (Note: your prices are FAIR - not CHEAP!)

Free? Yes, free. That is the ultimate guarantee. How can you prove to new customers that your service is great? You can't! But, you can show them that you believe in your service and take away all of the risk in their decision! (Yes, you will get scammed by a few people who will take advantage of the "free" guarantee, but.... you will get lots of new customers that will make up for that small 'cost'.)

So, What is the Benefit you are selling? And, what is the Headline that Sells that Benefit? And, take away the 'risk' from the customer by making a solid guarantee. Those are the keys to powerful and effective advertising.

Best wishes and good luck.

Willie Said:

Is there a webiste to view an example of a business extended essay?

We Answered:

Free Essays and Letters.

I've put together a list of links for you to look at and hope that they help you with ideas; I would suggest airing on the side of caution and would also suggest that you do not use these essays as your own, teachers are not stupid and any seismic changes in your ability will stand out like a sore thumb.

http://www.slashdoc.com/

http://www.antiessays.com/

http://www.wowessays.com/

http://www.123helpme.com/

http://www.4freeessays.com/

http://www.academicdb.com/

http://www.megaessays.com/

http://www.cyberessays.com/

http://www.allfreeessays.com/

Matthew Said:

I need a historical example of an ethical dilemma that deals with global business. All examples appreciated!?

We Answered:

Caterpillar is a company which has seen such controversy. They manufacture and sell earth moving machinery such as bulldozers. Some groups object to Cat selling those products to Israel, which uses them to demolish Palastinian settlements. In at least case a protestor was run over with one.
The product the company sells is not a product intended for violence. However, companies have no control over how their products are used once they are sold. You might be able to find some information about that by search terms such as Caterpillar, Israel and protesters.