Ashley Said:

Is it ethical to change the actual findings of the marketing research report?

We Answered:

Dear Ponnu, since you are having this trouble, obviously the problem may be a little complicated; otherewise you could have decided on your own. However I am putting my views as below:
1) let us forget the ethical question (and altering actual findings actually is); the exercise will be self-defeating and very likely to be against your own business development. Because, a client is will not judge your work based on your mutual agreement about findings but based on how it can result into more money and real business growth for them or into obviating them from a loss of business /growth. That indeed is the point you must persuade the client about. I suggest that you recommend them best course of action honestly based on actual findings.To reply your question, altering facts is definitely unethical but I would like to persuade you that it may result into less business (development) for your firm.

2) I think this is answered under para 1) above.

Furthermore, you have mentioned that Mr Narayan has altered/corrected primary data to suit minds of the cliets (as he reads them). My dear, how can one alter primary data. You may have altered perception, interpretation and opinion about it but altering primaty data is grossly illogical. I think the business dev manager will ensure less business for the firm in the not so long term.

I hope this may help you a little
regards
Alok

Kenneth Said:

How to prepare for a job interview?

We Answered:

Here's a tip that's often neglected. Do research on the company. Figure out what they do, how they make their money, and just search on the internet for facts/news about them. Then, somewhere in your interview, ask a question related to the stuff you've learned. They'll be impressed that you've actually taken the time to do some homework. It shows that you're genuinely interested in working for them.

Usually at the end of the interview, they'll ask if you have any questions for them, and make sure you have 2-3 good questions.

Another hint that I've been told works sometimes is to subtlely get the e-mail address of the person interviewing you. One way is to ask for their e-mail in case you have more questions for them after the interview. Then, about an hour after your interview, e-mail them, thanking them for taking the time out of their busy work day to interviewing you.

Hope that helps, and good luck with the interview.